Opt-in & unsubscribe

This screen decides how people join your list and how they leave it: whether new subscribers must confirm their address, what the confirmation email says, and what the unsubscribe link does.

Open it from Settings → Opt-in & unsubscribe.

Double opt-in

With Double opt-in on, new subscribers get an email asking them to confirm before they receive anything else. It is on by default.

It grows your list more slowly. In return, every address on it is real and belongs to someone who asked to hear from you. That keeps bounces and spam complaints down.

While a contact hasn’t confirmed, their status is Pending and campaigns skip them. When they click the confirm button they become Subscribed. The time and the part of their IP address are saved as proof that they agreed.

Turning it off

With double opt-in off, the confirmation email is never sent and new subscribers are not asked to confirm. The preview beside the form says so: Double opt-in is off, so this email is not sent.

The confirmation email

The Confirm your subscription row shows the email new subscribers receive. Click Edit to change:

Field	What it does
Subject	The subject line. Default: “Please confirm your subscription”.
Preview text	The line an inbox shows after the subject.
What it says	The body. Insert the Confirm button, Confirm link, First name and Business name from the variables menu.

Keep the confirm button or link in the body. Without it, nobody can confirm. Use the preview button in the editor to see What recipients see, then click Done and save the screen.

A list can have its own confirmation email, set on that list under Contacts → Lists. If someone joins one list with its own email, they get that email. Otherwise they get the one set here.

Contacts who never confirm

An address nobody confirms is often a typo or fake. Contacts who never confirm deletes these pending sign-ups after 7, 14, 30 or 90 days. The default is Keep them.

The daily maintenance run does the clean-up. If a contact has no other subscription left, the whole contact is deleted.

Once they confirm

Choose what people see after they click the confirm button:

• Show a message — a short message on a plain page. Edit it under Message.
• Send them to a page — go to a page of your own. Enter its full address under Page.

Unsubscribing

An easy way to leave keeps people from reporting your email as spam instead.

When someone clicks Unsubscribe offers two choices:

• Let them choose — the unsubscribe page also links to the preference page, so people can keep the lists they want instead of leaving everything.
• Unsubscribe from everything — they confirm once and get no more marketing email.

Either way, clicking Unsubscribe on that page marks the contact Unsubscribed for email, and campaigns skip them from then on.

One-click unsubscribe is Always on. Gmail and Yahoo show their own Unsubscribe button beside your email and require it from bulk senders. A click there unsubscribes the contact straight away, without opening a page.

To send people to a page of your own after they unsubscribe, set Where they land under Preference page.

Saving

Click Save changes in the bar at the top. The Confirmation email preview beside the form updates as you edit.